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Thursday, 30 April 2009

G1/Android News: Cupcake confirmed, was the delay a marketing strategy?

T-Mobile G1 Google AndroidImage by netzkobold via Flickr

Following on from T-Mobile Germany's announcement of the Cupcake update rollout, T-Mobile have now confirmed worldwide Cupcake release in May via over-the-air update.

This ends a long saga of uncertainty, misinformation and seriously jumbled messages from both Google and T-Mobile which has made a sizeable portion of the G1 user base very angry and confused.

The first rule of customer relations is that the more information you give your customers, the happier they will be. But happy customers doesn't necessarily mean good marketing, and the months of vague and conflicting messages, speculation and false hope have created a vast amount of traffic and publicity for the newborn Android system.

Could it be that all this delay and vagueness were a cunning move to spread the Android buzz, in the same way product shortages create frenzies around consoles and toys? Share your views in the comments.
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